In the last post, we covered the difference between a Social Media Strategist and a Social Media Manager. In this week's post, we're going to go over a few questions that the masses have about Social Media Strategy. So, without further ado, here are some frequently asked questions (FAQs) about social media strategists, with some answers for you:
1. What in the world is a social media strategist?
A social media strategist is a person who gets paid to tweet and post on Facebook all day long. Ha! Just kidding--they're actually experts in developing and executing social media strategies for businesses and individuals to achieve their marketing goals.
2. Do I really need a social media strategist for my business?
Well, if you want to be relevant in today's digital age, then yes, you do! A social media strategist can help you come up with a plan to create a strong online presence, engage with your audience, and ultimately increase your sales.
3. Can't I just hire an intern to handle my social media?
Sure, you can do that. It's just that you might be taking a chance that your social media presence will look like it was run by a 5-year-old. A social media strategist brings a level of expertise and experience that an intern simply doesn't have.
4. How do I know if a social media strategist is any good?
One way to tell if a social media strategist is good is if they have a strong following on their own social media accounts. But that isn't the only way. Some strategists have a portfolio of results they've gotten for other accounts. Sometimes, if you're hiring a new strategist, you may have to trust that they are capable enough to do the right industry research to get you the results that you want.
Truly, if a social media strategist is any good, they'll keep a record of your website's or social media's stats, and there will be a visual representation of your statistics in an upward trend.
5. Is it necessary for a social media strategist to know every single social media platform out there?
No, they don't need to know every single platform out there, but they should have a solid understanding of at least a few of the major ones. For instance: Facebook, Instagram, Twitter, and LinkedIn.
6. How does a social media strategist measure success?
Metrics such as engagement rates, follower growth, website traffic, and conversions can all be used to measure the success of a social media strategy. Most strategists will have a portfolio of these things.
7. How much does it cost to hire a social media strategist?
It varies depending on their experience and the scope of the project, but expect to pay a decent amount. Remember, you get what you pay for! You don't want to hire a Dollar Store strategist for a Target-sized job.
8. Can a social media strategist help with crisis management?
A good social media strategist can always come up with a plan to mitigate negative reviews or comments on social media. However, they are not damage control. They come up with the plan, but a social media manager is in charge of executing that plan.
9. Can a social media strategist make my content go viral?
While there are no guarantees in the world of social media, a good strategist can certainly increase the chances of your content going viral by creating engaging, shareable content plans and using tactics such as influencer marketing.
10. Do social media strategists ever take a break from social media?
There are a lot of people that will say no. Some would like to think that strategists never take a social media break, but that's just not true. We might always be researching and coming up with plans to help our clients, but the truth is, we get burnt out on social media, too! So, even if we're helping build your brand and content strategy, we might sometimes take a break from our own social media lives.
Hopefully that answered some of your questions, but if you have more, don't hesitate to contact me and ask!
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